Saturday, 11 June 2011

GLOBALIZATION OF FAST FOOD.

The term globalization means the increasing unification of the world's economic order through reduction of such barriers to international trade as tariffs, export fees, and import quotas. The goal is to increase material wealth, goods, and services through an international division of labor by efficiencies catalyzed by international relations, specialization and competition. It describes the process by which regional economies, societies, and cultures have become integrated through communication, transportation, and trade.
Hence globalization of fast food is also a major aspect of considerastion as major firms of fast food that were originated in western nation and some of them originated in eastern nation have expanded there business worldwide which had resulted in increase of capital and employment worldwide.
 In 2006, the global fast food market grew by 4.8% and reached a value of 102.4 billion and a volume of 80.3 billion transactions.In India alone the fast food industry is growing by 41% a year.

McDonald's is located in 126 countries and on 6 continents and operates over 31,000 restaurants worldwide. On January 31, 1990 McDonald’s opened a restaurant in Moscow, and broke opening day records for customers served. The Moscow restaurant is the busiest in the world. The largest McDonald’s in the world is located in Orlando, FloridaUSA
There are numerous other fast food restaurants located all over the world. Burger King has more than 11,100 restaurants in more than 65 countries.KFC is located in 25 countries.Subway is one of the fastest growing franchises in the world with approximately 39,129 restaurants in 90 countries as of May 2009, the first non-US location opening in December 1984 in Bahrain. Pizza Hut is located in 97 countries, with 100 locations in China.Taco Bell has 278 restaurants located in 14 countries besides the United States.

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